Jan
4
2010
Current Publicity: November 2009 - January 2010
Click the links below to read BedandBreakfast.com press releases from the last two months.
12/07/09
BEDANDBREAKFAST.COM LAUNCHES BIGGEST GIFT CARD SALE EVER ON CYBER MONDAY
15% off $100 or more gift card purchases, free FedEx shipping, free photo customization and no hidden fees
11/10/09
ONE FOR YOU AND ONE FOR ME; GIVE THE GIFT OF A GETAWAY AND EARN BONUS TRAVEL FOR YOURSELF
BedandBreakfast.com offers their best gift card offer of the season
10/23/09
ANNOUNCING THE LAUNCH OF THE BEDANDBREAKFAST.COM DIAMOND COLLECTION
An exclusive group of professionally inspected and guest-reviewed luxury inns with extensive modern amenities
Additionally, press releases about the Getaway Gift Card from BedandBreakfast.com were developed and sent to targeted media for inclusion in gift guides, holiday stories, articles and shows. These were not posted in the press room, but sent as individual pitches to a focused group of media – PR 3.0 at work! Although pickup of these releases don’t typically highlight specific members, they provide awareness of B&Bs as ideal holiday getaways.
Recent BedandBreakfast.com Media Coverage
Last year, 630.1 million impressions were made through BedandBreakfast.com’s publicity campaign. If purchased as advertising, this coverage would have cost nearly $1 million. Yet the credibility of a story in a newspaper, on TV, on the Internet or in a magazine is the real payoff to BedandBreakfast.com’s publicity efforts. Study upon study shows that the stories travelers read are far more likely to result in a buying action than advertising.
The BedandBreakfast.com publicity machine was active throughout November and December with continuing coverage focused on BedandBreakfast.com gift cards as ideal holiday choices. Ellen Barone’s popular blog posted BedandBreakfast.com’s entire release about BedandBreakfast.com’s buy-one-get-one gift card promotion. Additionally Eileen Ogintz’s popular syndicated column included the Getaway Gift Card from BedandBreakfast.com as the ideal gift idea for traveling families. The story about BedandBreakfast.com’s largest gift card sale of the year netted nearly 77 million impressions with pick up from throughout the world including on Yahoo!, Fox Business, and AOL, plus a wide range of Business Journals, including the Boston Business Journal, Atlanta Business Chronicle, Denver Business Journal and many more. News Services such as Reuters and Mega News Network carried the story about BedandBreakfast.com’s Cyber Monday Sale, along with nearly 60 TV station websites from KFVE in Honolulu, HI to KBSQ ABC3 in Palm Desert, CA and KGUN ABC 9 in Tucson, AZ, KATC ABC 3 in Lafayette, LA and about 55 other stations across the U.S. covered the story. MLive.com, the news source for Michigan recommended BedandBreakfast.com gift cards in their holiday gift guide too.
Additionally, AARP, the highest circulation magazine with 22 million readers, recommended BedandBreakfast.com in its “Best Bets on the Web” story, including information about Hot Deals and BedandBreakfast.com’s midweek promotion for online reservations. Jen Miller, author of Down the Shore with Jen, a New Jersey-based blog also recommended BedandBreakfast.com after discovering the site on Kayak when searching for accommodations for the upcoming NJ Marathon. She said "I put Asbury Park into kayak.com, which scours other travel websites for best prices, and it popped up options via bedandbreakfast.com. I scored a night in a nice Ocean Grove B&B for $100, one night stay only. So if you're looking for a B&B stay, give this resource a shot. I did a search through Cape May via the site, and it was spot on with options, prices and details. It's a great resource."
Don’t forget to set Google News Alerts to monitor coverage of your inn.