Oct
17
2010
BedandBreakfast.com’s PR year-in-review revealed that in 2009 more than 1.2 billion impressions were generated by the BedandBreakfast.com publicity campaign. If purchased as advertising, this coverage would have cost nearly a half million dollars. Yet the credibility of a story in a newspaper, on TV, on the Internet or in a magazine is the real payoff to BedandBreakfast.com’s publicity efforts. Study upon study shows that the stories travelers read are far more likely to result in a buying action than advertising. In addition, the search engine optimization and branding for the B&B industry doubles the value of this campaign. BedandBreakfast.com maintains the most extensive PR campaign for the B&B industry, focused entirely on helping the media to discover and publicize the B&B experience.
A property on BedandBreakfast.com was recently featured in Frommer’s as a great accommodation choice in the midst of the New York ban on vacation rentals. The site was also highlighted in the Athens Banner-Herald as the premier outlet for booking bed and breakfasts.
WPIX.com recommended BedandBreakfast.com as the go-to place to find cooking classes at small inns. The Chattanooga Times Free Press wrote about an inn and mentioned its stellar rating on BedandBreakfast.com. The Philadelphia Inquirer quotes an innkeeper who discusses his reviews on BedandBreakfast.com.
SmarterTravel’s “Five Reasons to Travel Over the Holidays” suggests BedandBreakfast.com as a prime resource to search for deals on holiday travel.
The BedandBreakfast.com PR machine also did a major push toward promoting B&Bs in the Gulf Coast area. Here is the press release we ran for this:
08/12/10
HUNDREDS OF B&BS IN GULF COAST AREA UNAFFECTED BY OIL SPILL AND OPEN FOR BUSINESS
By Emily Starbuck Crone