Do you need more business this summer and beyond? Properties participating in BedandBreakfast.com Online Reservations are able to run promotional offers specific to Expedia.com and hotels.com. This is a great way to get extra exposure because inns that run promotions often receive higher placement on these sites.
In this challenging economy, more than ever, hotels, motels, resorts, and even B&Bs are competing with each other for business. Because of the increased competition, special promotions help encourage demand at properties. Here are some examples of some of the promotional offers that some of our participating properties are offering:
· Stay two nights, get 20% off your stay.
· Stay three nights, get 30% off your stay.
· Stay three nights, get the third night free.
· Stay four nights, get the fourth night free.
Running one of these offers gives your property additional emphasis on Expedia.com and hotels.com. Below is an example of one property’s additional exposure on Expedia.com. Notice the property’s normal price with the strike through it, along with the promotional price. Something this simple can make a big difference in a traveler’s perception and can increase bookings!
It really does work! The following example is from a property running a promotion for 30% off. During a period of nearly four months from February 21, 2009 through June 10, 2009 – which is an historically busy time for this property – “Property A” received five reservations.
On June 9, realizing that their summer (slow season) bookings were looking soft, the property decided to run a 30% off promotion on stays of two to six nights; on stays of seven nights, they’re offering the seventh night free. We got this promotional offer loaded onto Expedia.com, and almost overnight, the bookings began to increase dramatically: from June 11 through July 21, the property received 13 bookings. Every single reservation has been for June and July dates, historically very slow times of the year for this property; not surprisingly, Property A is very pleased to be getting all the extra business!
To run your own promotional offer on Expedia, contact your regional manager – Tim, Tom, Sara or Andrew. We’ll forward you a form to fill out and will be pleased to answer any additional questions you might have.
Cheers to a busy and prosperous summer!
The Online Reservations Team at BedandBreakfast.com